A product designer with 15+ years across startups and global platforms, building products 0→1 and sharpening the ones already at scale. I pair strategy and research with visual craft to turn complicated, high-friction flows into experiences that feel clear and effortless to use.
Redesigning the highest-stakes screen in the booking flow across a franchise system where every property owns its own content.
Took prescription scheduling off the phone and into a self-serve flow patients understood, freeing up 65% of agent time.
Rebuilt a broken cash-gift flow that cut purchase-confusion support tickets by ~75%.
Built a bulk-selling system for marketplaces with thousands of items, as the company's only designer.
A self-directed case study in progressive personalization, grounded in App Store research and real usage friction.
An end-to-end marketplace concept for booking a personal chef, scoped for both hosts and chefs.