Senior / Staff Product Designer based in Los Angeles, CA
15+ years across startups and global platforms, building products 0→1 and at scale. The hard part is rarely just the interface. It’s the rules it follows, the systems underneath, and everyone who owns a piece of it. I work on all of it so the person using it doesn’t have to feel any of it.
Took prescription scheduling off the phone and into a self-serve checkout patients understood.
10× more deliveries scheduled per day
Automating phone scheduling freed roughly 65% of patient-support agents’ time company-wide.
Rebuilt a broken cash-gift flow so guests could tell when a gift was actually done, and couples could trust it would arrive.
75% drop in purchase-confusion support tickets
Lifted the support load off a core revenue flow and restored guest trust in gifting.
Redesigning the pivotal screen in the booking flow across a franchise system where every property owns its own content.
4% lift in points bookings
Tiered cash-and-points pricing moved more members to redeem loyalty currency at checkout.
Brought a horizontal content nav to a 45M-user news portal, validated through multi-round live A/B testing.
+41% more vertical page views
More page views meant more ad inventory across a 45M-user, ad-funded portal.
Built a bulk-selling system for marketplaces with thousands of items, as the company's only designer.
Full-catalog browsing, up from 6 items a view
Bulk listing replaced one-at-a-time entry, letting the shop scale to thousands of items.
“Anie would be an asset to any team worthy of her talents.”
“Her commitment to putting the team above herself is nothing short of inspiring. Anie’s quiet confidence is a sign of her maturity and experience, as much as her exemplary observation skills and focus… She focuses on the big picture as much as the small details, finding moments of delight while thoughtfully balancing speed and cost.”
Anie works hard and humbly. She thoughtfully and eagerly jumps into new problem spaces or opportunities for collaboration, without needing to be the loudest voice in the room or overstepping for the sake of it.
A top-notch UX designer and team leader. She stepped into a dynamic project, featuring an opinionated engineering team and a client with high standards, and immediately contributed with quality designs, executed to aggressive deadlines.
I’ve loved working with Anie the past 2+ years because she’s creative, well-rounded, user-focused, responsive (both in design and in relating to others). She thinks about technical feasibility, capacity, accessibility and has all the boxes checked when presenting a new design.