Senior Product Designer based in Los Angeles, CA
15+ years across startups and global platforms, building products 0 to 1 and at scale. The hard part is rarely just the interface. It’s the rules it follows, the systems underneath, and everyone who owns a piece of it. I work on all of it so the person using it doesn’t have to feel any of it.
Took prescription scheduling off the phone and into a self-serve checkout patients understood.
10× more deliveries scheduled per day
Automating phone scheduling freed 65% of patient-support agents’ time company-wide.
Rebuilt a broken cash-gift flow so guests could tell when a gift was actually done, and couples could trust it would arrive.
75% drop in purchase-confusion support tickets
Lifted the support load off a core revenue flow and restored guest trust in gifting.
Redesigning the pivotal screen in the booking flow across a franchise system where every property owns its own content.
Usability-tested redesign, shipped in stages
Launched the validated core first and queued riskier patterns for A/B testing, improving a high-stakes flow without risking bookings.
Brought a horizontal content nav to a 45M-user news portal, validated through multi-round live A/B testing.
+25% lift in nav dropdown engagement
More engagement meant more page views and more ad inventory across a 45M-user, ad-funded portal.
Built a bulk-selling system for marketplaces with thousands of items, as the company's only designer.
Full-catalog browsing, up from 6 items a view
Bulk listing replaced one-at-a-time entry, letting the shop scale to thousands of items.
“Anie would be an asset to any team worthy of her talents.”
“Her command of her craft… passion for problem solving, sense of humor… are nothing short of inspiring… She is a fast learner, having one of the shortest onboarding cycles I’ve ever experienced with a new team member… She focuses on the big picture as much as the small details, finding moments of delight while thoughtfully balancing speed and cost… My only wish is that we’d worked together longer.”
Anie is a motivated self-starter. She also… is not afraid to stand up for what she believes in. Anie also understands the psychology of the audience she is speaking to when designing.
She was an active participant in every team meeting, bringing new ideas, constructive feedback, and an eye for consistency across Medly’s mobile and desktop experiences.
What really makes Anie special… is this combination of strong technical skills and innate leadership ability. She is also diligent in her work, proving or disproving design theories through collaboration and with an open mind to change.
She understands the importance of hearing from users directly, and pushes for both generative and evaluative research with users and/or those closest to them… She thoughtfully and eagerly jumps into new problem spaces…
A top-notch UX designer and team leader. She stepped into a dynamic project, featuring an opinionated engineering team and a client with high standards, and immediately contributed with quality designs…
Anie was always proactive and often stepped in to fill in for product management duties… I hope to work with Anie again some day.