Resume | Anie Ajamian

Summary

Product designer with 15+ years fixing revenue-critical flows in consumer and marketplace products across hospitality, healthcare, fintech, and e-commerce. Led product strategy and design for 0 to 1 launches and high-traffic platforms serving millions, focused on growth and working across many teams and stakeholders.

Experience

Wyndham Hotels & Resorts

May 2024 – Present

Senior UI/UX Designer, Contract

Global hotel company, booking and loyalty

Shaped the UX for Wyndham's booking and loyalty replatform across web and mobile with the design director, moving the business off legacy systems so it could ship features faster and add planned AI features
Led design for the homepage, core flows, and most-used components across the web replatform, and mentored other designers on the team
Redesigned Rooms & Rates, the main booking decision screen. After my first version cut mobile bookings 5% in an A/B test, designed a smaller, usability-tested update and staged bigger changes for post-launch tests
Designed and tested tiered cash-plus-points rate options that increased points bookings by 4%
Worked with product, research, brand leadership, and an outside engineering vendor to decide what shipped and in what order

Joy

Oct 2022 – Jul 2023

Senior Product Designer

Wedding website, registry, and gifting marketplace

Led product design for registry and checkout on Joy's gifting marketplace, making it easier for guests to find, pick, and buy gifts
Rebuilt the cash gift flow so guests could tell when a gift was done and couples could trust it would arrive, cutting purchase-confusion support tickets by 75%
Found where guests got stuck across registry and checkout using behavioral data, prototypes, usability tests, and A/B tests, then shipped UX and messaging fixes

Medly Pharmacy

May 2021 – Aug 2022

Senior Product Designer

Digital pharmacy with same-day prescription delivery

Led product strategy and design for Medly's patient web platform from first research through launch, covering prescription management, checkout, and delivery scheduling
Moved delivery scheduling off the phone and into self-serve checkout, scaling deliveries from 20–30 to 250+ a day across all locations and freeing 65% of patient-support agents' time
Owned product direction through three PMs in one year, working with the engineering lead to keep the roadmap moving between handoffs
Designed patient flows on top of services built by the pharmacy, delivery, and support teams, and reviewed every new flow with compliance to keep it HIPAA compliant
Set up the research approach and ran patient interviews that set roadmap priorities
Built shared components with the iOS team to keep web and native consistent

Contact Systems

Sep 2019 – Jul 2020

Senior Product Designer

Web3 marketplace for digital gaming items

Only designer at the company. Launched Kalorian, a blockchain marketplace where players bought and sold digital gaming items, and owned its product design, UI, and branding
Built the company's first design system
Researched and redesigned inventory and selling so players could browse their full catalog instead of 6 items at a time, and list thousands of items in bulk instead of one by one

Synacor

Sep 2016 – Sep 2019

UX Designer, promoted to Senior UX Designer

White-label portal for AT&T's att.net, 45M+ users

Led UX for AT&T's att.net, an ad-funded news and content portal with 45M+ users and $41M+ a year in ad revenue
Redesigned navigation and content discovery across the portal's main sections, adding a horizontal content nav and testing it through several rounds of live A/B tests
Raised vertical page views 41%, article page views 13%, and dropdown engagement 25%, which meant more ad inventory
Mentored 2 designers and ran critiques on complex projects
Worked with AT&T's product team to balance reader experience against ad revenue goals, and with Synacor's engineers to decide what to test and ship next

Alchemy50

Oct 2014 – Sep 2016

Designer, promoted to Senior Designer

Design agency for fintech and financial services clients

Designed two financial planning tools for advisors: one they used with clients to plan for retirement, a home, or college, and a denser one built for advisors only
Worked on web and mobile apps for financial clients in data research, analytics, and asset management
Designed branding, websites, and marketing materials that helped financial companies explain their services more clearly

Earlier Experience

2011 – 2014

Ogilvy & Mather (Art Director) · InMotion Hosting (Graphic/Web Designer)

Skills

Core Expertise

Product strategy Conversion optimization Checkout and payments UX research Usability and A/B testing Prototyping Interaction and visual design Design systems Native mobile (iOS and Android)

Tools

Figma Adobe CC UserTesting Zeroheight HTML/CSS

Claude Code (built anieajamian.com) Claude Figma AI

For prototyping, research, and front-end builds

Education

California State University, Long Beach · B.A. Studio Art (Graphic Design), Minor in Marketing