UI/UX Design | Concept Development | Brand Identity | Creative Direction | User Research | Usability Testing | Strategic Vision | Organizational Effectiveness | Complex Problem Solving | Team Leadership | Relationship Management | Team Collaboration | Client Service
Senior Product Designer [May 2021 - Aug 2022] Served as lead product designer to support the build and launch of a B2C web application to assist patients in managing prescriptions and scheduling deliveries. Created comprehensive user research plans to navigate features and product roadmaps according to patient concerns. Conducted patient interviews to gather information about needs and expectations to tailor experiences. Worked closely with the iOS team to maintain correspondence and relationships between B2C web applications and iOS application. Contributed to the design system ensuring all components were utilizing consistently across all products. Collaborated with product management and engineering on a regular basis to help define requirements and determine priorities for new features.
CØNTACT SYSTEMS, Manhattan Beach, CA
Senior Product Designer [Sep 2019 - Jul 2020] Worked directly with a lean startup team, including engineering, product, and marketing to launch a digital asset platform built with blockchain technology. Led comprehensive creative direction, branding, and UI/UX decisions for all products, including user research and industry best practices. Created and mobilized the company’s first design system from the ground up for a multitude of product offerings, ensuring consistent structures and optimized efficiencies. Evaluated optimal user flows for item discovery as well as bulk sales for owners of gaming items. Prepared concepts for product evolution, breaking them into phases to test and build per specifications.
SYNACOR, El Segundo, CA
Senior UX Designer [Sep 2016 - 2019] Applied user-centered design methods to synthesize user requirements, business objectives, and technology capabilities into meaningful experiences for our main client, AT&T. Created and implemented high-fidelity wireframes and prototypes to communicate design concepts to clients, in addition to setting clear visions for all engineers. Actively collaborated with the product and engineering teams to produce design solutions and adapt designs to emerging engineering constraints. Used performance metrics and user studies to help inform how to prioritize future iterations of user experiences and maximize visitor conversion. Oversaw a talented team of 2+ designers through running critique sessions and advising on how to better approach complex projects.
ALCHEMY50, New York, NY
Senior Designer [Oct 2014 - Sep 2016] Collaborated with a multifaceted and high performing team of designers, developers, and product specialists on strategic vision, user experience, and design implementation to create enhanced experiences that also encompassed strong brand presence and marketing. Worked across multiple platforms, including responsive websites, mobile/web applications, and financial software within data research, analytical tools, and asset management, among others. Effectively conceptualized logos and branding techniques with the creative director to establish and cement strong identities that resonate with audiences.
OGILVY & MATHER, New York, NY
Freelance Art Director [Jul - Oct 2014] Drove comprehensive strategic vision and planning with creative directors, creating content with copywriters based on new trends in social media and online marketing campaigns. Collaborated with IBM leads to assist in creating branding and marketing messages for their new products and services geared towards enterprise level clients.
INMOTION HOSTING, Los Angeles, CA
Graphic & Web Designer [Apr 2011 - Jul 2014] Held direct responsibility for all company creative direction, including a new website and advertising initiatives to raise brand awareness. Drove comprehensive communications between multiple departments, including development, affiliates, product, and marketing to prioritize and complete projects. Designed and implemented marketing collateral, including banners, email blasts, landing pages, product pages, flyers, posters, brochures, videos, and company newsletters. Worked directly with SEO specialists on content visuals, including infographics and web tools for Business Insider and Web Design Ledger.
UI/UX & Visual Designer [2011 - Present] Balanced a variety of projects including mobile/web design, software design, logo design, branding & digital strategy for multiple freelance clients. Conceptualized user experiences through wireframes, mockups, and prototypes for mobile and web applications. Optimized user flow and interface by identifying essential functional features along with developers.
Bachelor of Arts in Studio Art [May 2009]
California State University, Long Beach [Emphasis: Graphic Design, Minor: Marketing]