Resume | Anie Ajamian

Summary

Product Designer with 15+ years of experience driving product strategy and UX execution across hospitality, healthcare, fintech, SaaS, and ecommerce. Led 0 to 1 initiatives and high-traffic platforms serving millions, with a focus on optimizing conversion-heavy user flows and delivering measurable business outcomes and strategy. Strong cross-functional partner who builds scalable systems and influences product decisions through research, experimentation, and data.

Core Expertise & Tools

Core Expertise

Product Strategy End-to-End Ownership 0 to 1 Product Development Conversion Optimization UX Research Usability & A/B Testing Design Systems Information Architecture Cross-Functional Leadership

Tools

Figma Adobe CC UserTesting Zeroheight HTML/CSS AI-Assisted Design & Research Workflows

Experience

Wyndham Hotels & Resorts

May 2024 – Present (Contract)

Senior UI/UX Designer (Enterprise)

Defined replatforming of global web and mobile experiences, migrating off legacy systems to enable faster feature development and future AI capabilities.
Drove improvements to booking and loyalty flows through usability testing, A/B testing (UserTesting), and behavioral insights — reducing friction and increasing conversion and loyalty-program participation across a franchise ecosystem of high-traffic booking flows.
Aligned cross-functional stakeholders to prioritize platform investments and shape product direction, ensuring alignment with business goals; mentored designers and elevated quality through critiques and shared standards.

Joy (WithJoy.com)

Oct 2022 – Jul 2023

Senior Product Designer (Marketplace / Growth)

Redesigned registry and checkout flows for an event-based ecommerce platform, cutting purchase-confusion support tickets by roughly 75% and simplifying gift purchasing.
Validated purchase-driving patterns through rapid prototyping, A/B testing, and behavioral analysis, then shipped targeted UX improvements that reduced friction throughout the guest purchasing journey.

Medly Pharmacy

May 2021 – Aug 2022

Senior Product Designer (0 to 1)

Defined and led end-to-end design of a 0 to 1 B2C healthcare platform for prescription management and delivery scheduling, freeing roughly 65% of patient experience agents' time from manual scheduling.
Established a research approach and conducted patient interviews to surface user needs and inform product strategy and roadmap direction.
Designed scalable cross-platform experiences across web and iOS, contributing to a shared design system and reusable components that improved consistency and design efficiency.

CØNTACT Systems

Sep 2019 – Jul 2020

Senior Product Designer (Founding / Web3)

Launched a 0 to 1 blockchain-based ecommerce platform for digital gaming assets within a lean startup environment.
Led product UX and branding, and built the company's first design system to improve consistency and development efficiency.
Streamlined item discovery and bulk transaction flows for gaming-item sellers.

Synacor (Client: AT&T)

Sep 2016 – Sep 2019

Senior UX Designer (Enterprise)

Guided design of a large-scale portal and microsites serving 45M+ users, focusing on engagement and conversion.
Led a horizontal-navigation redesign validated through usability research and A/B testing, lifting vertical page views 41% and article page views 13%, then increasing dropdown engagement a further 25% in follow-up testing.
Led a team of 2+ designers, running critiques and advising on complex projects.

Earlier Experience

Alchemy50 (Fintech UX) · Ogilvy & Mather (Art Director) · InMotion Hosting · Freelance UX/UI

Education

B.A. Studio Art (Graphic Design), Minor in Marketing — California State University, Long Beach