Resume | Anie Ajamian

Summary

Product Designer with 15+ years of experience driving product strategy and UX execution across hospitality, healthcare, fintech, SaaS, and ecommerce. Led 0 to 1 initiatives and high-traffic platforms serving millions, with a focus on optimizing conversion-heavy user flows and delivering measurable business outcomes. Strong cross-functional partner who builds scalable systems and influences product decisions through research, experimentation, and data.

Core Expertise & Tools

Core Expertise

Product Strategy End-to-End Ownership 0 to 1 Product Development Conversion Optimization UX Research Usability & A/B Testing Design Systems Information Architecture Cross-Functional Leadership

Tools

Figma Adobe CC UserTesting Zeroheight HTML/CSS

AI Workflows

Claude Code Claude Figma AI

For prototyping, design ideation, research synthesis, and front-end development.

Experience

Wyndham Hotels & Resorts

May 2024 – Present (Contract)

Senior UI/UX Designer (Enterprise)

Defined replatforming of global web and mobile experiences, migrating off legacy systems to enable faster feature development and future AI capabilities.
Improved booking and loyalty flows through usability and A/B testing, including tiered cash-plus-points rate options that increased points bookings ~4%.
Aligned cross-functional stakeholders to prioritize platform investments and shape product direction, ensuring alignment with business goals; mentored designers and elevated quality through critiques and shared standards.

Joy (WithJoy.com)

Oct 2022 – Jul 2023

Senior Product Designer (Marketplace / Growth)

Optimized registry and checkout flows for an event-based ecommerce platform, simplifying gift purchasing and giving guests a clearer path from selection to purchase.
Cut purchasing-confusion complaints ~75% by diagnosing friction through prototyping, A/B testing, and behavioral analysis, then shipping targeted UX and messaging improvements.

Medly Pharmacy

May 2021 – Aug 2022

Senior Product Designer (0 to 1)

Led end-to-end design and product strategy for a 0 to 1 B2C healthcare platform (prescription management and delivery scheduling), scaling deliveries from 20–30 to 250+ per day across all locations.
Established a research approach and ran patient interviews to inform prioritization; automated manual scheduling, freeing ~65% of patient-experience agents' time for higher-value support.
Designed scalable cross-platform experiences across web and iOS, contributing to a shared design system and reusable components that improved consistency and design efficiency.

CØNTACT Systems

Sep 2019 – Jul 2020

Senior Product Designer (Founding / Web3)

Launched a 0 to 1 blockchain-based ecommerce platform for digital gaming assets within a lean startup environment.
Led product UX and branding, and built the company's first design system to improve consistency and development efficiency.
Redesigned inventory and selling flows, enabling bulk listing and full-inventory browsing (vs. 6 items at a time) across catalogs of thousands of items.

Synacor (Client: AT&T)

Sep 2016 – Sep 2019

UX Designer → Senior UX Designer (Enterprise)

Led UX for AT&T's att.net portal (45M+ users, $41M+/year in ad revenue), redesigning navigation and content discovery to drive engagement across content verticals.
Led a horizontal-navigation redesign validated through usability research and A/B testing, lifting vertical page views 41% and article page views 13%, then increasing dropdown engagement a further 25% in follow-up testing.
Led a team of 2+ designers, running critiques and advising on complex projects.

Freelance UI/UX Design

2011 – Present

Balanced diverse client projects across product, web, and digital strategy, spanning social/creator platforms, on-demand marketplaces, and startup fundraising.

Earlier Experience

Alchemy50 (Fintech – Sr. Designer) · Ogilvy & Mather (Art Director) · InMotion Hosting (Graphic Designer)

Education

B.A. Studio Art (Graphic Design), Minor in Marketing — California State University, Long Beach