NEW HEADER + NAV
NEW PROFILE MENU
The purpose of this horizontal move, other than getting more flexibility with the layout of the page, was to also increase engagement to other verticals. Rather than doing simple dropdowns of subcategories below each main category, I started to look into inserting content cards from those specific categories as a way for a user to preview content under that section. If a user were to hover over these categories, they could see what type of content they would expect to see and possibly be more inclined to navigate to that section.
After several rounds and versions of designs, we landed on the version that separated our content navigation area from the AT&T properties area. A few of our users pointed out that they thought it was much clearer when anything that had to with AT&T account information or other AT&T properties was separated into its own section and wasn’t combined with the rest of the main navigation. This also helped the issue of having too many navigation items. It was difficult for AT&T to minimize the amount of navigation items, but the separating of sections proved to be a successful compromise.