Datagrams designed for an IBM MobileFirst campaign during my time at Ogilvy & Mather, based on real survey data. The "When Your App Fails" series visualized the frustrations of app failures; "When Your App Rocks" showed the upside of apps that delight. The campaign promoted IBM MobileFirst, an enterprise platform for building apps with built-in resources and security.
"When your app fails"
"When your app rocks"
